LAKE LURE, NC (March, 2015) – Herrmann International announces the release of The Whole Brain® Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams and Individuals (McGraw-Hill), a fullyrevised and enhanced edition of Ned Herrmann’s classic guide to applying what we know about the brain to improve business results.
With updated research and new case examples, charts, action steps and exercises, the second edition gives readers a comprehensive roadmap for putting their whole brain to work to meet the challenges of 21st century business.
“When the first edition came out, it opened up a lot of people’s eyes to how they could better use their brains at work,” says author Ann Herrmann-Nehdi, CEO of Herrmann International and daughter of the late Ned Herrmann. “Now the brain is getting plenty of well-deserved attention, particularly in the business and learning communities, but as my father always emphasized, what matters is practical application. With this update, I believe we’ve stayed true to that vision and expanded on it, with new ways to apply your whole brain to stay ahead of change, get more creative and outthink the competition.”
In addition to incorporating the latest developments in brain research, the second edition includes new in-depth analysis as well as business and career advice based on Herrmann International’s extensive database of Herrmann Brain Dominance Instrument® (HBDI®) profiles, representing the thinking preference data of more than two million people around the world, across industries and functions.