Changing the world through Transformative Thinking
A history of innovation in business
Ned Herrmann, founder of Herrmann and originator of Whole Brain ® Thinking, first pioneered the study of the brain in the field of business while in charge of Management Education at General Electric Corporation’s world-class corporate university, Crotonville. He published his initial research as a two-part series in T+D Magazine in 1981-1982 (The Creative Brain, Parts I & II).
His first widely acclaimed book, “The Creative Brain,” traced the scientific and historical roots of his innovative Whole Brain ® Thinking approach. In 1995, his groundbreaking “The Whole Brain Business Book” (McGraw Hill) created a new benchmark in thinking styles research specifically as it applies to critical business areas such as leadership, productivity, sales and teamwork.
The pioneering work, research and spirit of Ned Herrmann continue to drive the company three decades later. Ned viewed the Whole Brain ® Model as metaphor for an organizing principle of how the brain works, and as clients and practitioners around the world demonstrate every day, the exponential applications of one simple model have created a system that can improve virtually all aspects of individual and organizational performance.
Today, our clients use Whole Brain ® Thinking and the HBDI to across multiple business challenges:
- brand & messaging strategy
- coaching relationships
- communication improvement
- company culture alignment
- change management
- creativity nurturing
- customer engagement
- decision making
- individual productivity & engagement
- innovation process
Herrmann International is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.
We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.
Meet the Team
We endeavor to apply a Whole Brain® approach in all that we do