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Better Thinking. Better Performance. Better Results.

Results Like These

The Originators and Trailblazers of Whole Brain® Thinking

Results Like These

Herrmann International's Whole Brain® Thinking System gives people, teams and organizations the skills and tools to increase their thinking agility so they can achieve exponentially higher levels of performance.

For more than three decades we have been at the forefront of the most progressive research exploring the connection between thinking preferences and business performance. We've turned this knowledge into practical, easy-to-apply programs and methods that help clients adapt their thinking, optimize their brainpower and maximize their results.

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A History of Innovation in Business

Ned HerrmannNed Herrmann, who founded Herrmann International in 1981 and was the originator of Whole Brain® Thinking, first pioneered the study of the brain in the field of business while in charge of Management Education at General Electric Corporation’s world-class corporate university, Crotonville. He published his initial research as a two-part series in T+D Magazine in 1981-1982 (The Creative Brain, Parts I & II).

His first widely acclaimed book, “The Creative Brain,” traced the scientific and historical roots of his innovative Whole Brain® Thinking approach. In 1995, his groundbreaking “The Whole Brain Business Book” (McGraw Hill) created a new benchmark in thinking styles research specifically as it applies to critical business areas such as leadership, productivity, sales and teamwork.

The pioneering work, research and spirit of Ned Herrmann continue to drive the company three decades later. Ned viewed the Whole Brain® Model as metaphor for an organizing principle of how the brain works, and as clients and practitioners around the world demonstrate every day, the exponential applications of one simple model have created a system that can improve virtually all aspects of individual and organizational performance.


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    Our Team

    Ann Herrmann-Nehdi, CEO

    annherrmannnehdi Ann Herrmann-Nehdi is CEO of Herrmann International and a respected thought leader on leveraging thinking preferences to improve leadership, business and learning performance. In her role as CEO Ann seeks to apply the principles of Whole Brain® Thinking to her varied responsibilities: from day-to-day operations to sales to workshop design and presentations.

    Having resided in Europe for 13 years, Ann brings a global perspective to the company. Since joining Herrmann International USA more than 20 years ago, her personal goal is to promote a better understanding of how individuals and organizations think and become more effective, as well as to enhance leadership, learning and communication technologies worldwide through the application and development of the Whole Brain® concept.annscaption

    A highly sought-after expert in her field, Ann has written for and been interviewed by a variety of media outlets, sharing her insights into how thinking preferences impact productivity, creativity, problem solving and overall business results. With her Whole Brain® approach to presenting, she is an engaging and in-demand speaker, providing keynotes and educational sessions for Fortune 500 companies and industry associations around the world.

    A contributor to a number of scholarly and industry journals and handbooks, she is currently completing a new book that will provide leaders with a blueprint for greater success in the 21st century, based on what we know about how the brain and business work.

    Ann is an ISA (Instructional Systems Association) and Eureka Ranch board member, a member of the SmartBriefs on Workforce Advisory Board, an advisor to the American Creativity Association and Innovation Network, a founder of the Hickory Nut Gorge Community Foundation, and serves on other non-profit and for-profit boards. In addition, she is a faculty member for the Institute of Management Studies. Follow Ann on Twitter @annhermann


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